Everyone wants to be fitter, happier, healthier, and more successful in business and in life. —Spartan Up! gets you there.

Spartan Up! Guide to Life

• If you want to change your life you have to change your frame of reference.

• Anyone can demand instant gratification... but if you can delay it, you might just get where you want to go.

• Who says easier and faster is always better? Adversity paves the road to success.

Who is Joe?

An entrepreneur from 8 years old Joe has had a passion for life that moves the ball forward against all odds. Born in Queens NY to a yoga teaching, meditation practicing mother and an Italian father that was an uber-entrepreneur the author learned simple techniques for forging ahead no matter the odds. Find out how a young kid breaks out, builds multiple businesses, changes lives, and eventually partners with military SpecOps.

Listen to an Audio Excerpt!

Spartan Up! is more than an insider’s view of the world of obstacle racing

It’s a manual for the Spartan way of life, including:

  • Finding the will to succeed: The first half of a race you run with your legs; the second half you run with your mind. Turn your pain into an outboard motor to drive you forward.
  • Tossing your cookies: The Cookie Test can teach you how to overcome the need for immediate gratification and help you prosper in the long term.
  • Getting Spartan fit: Survival of the Fittest means training outside the gym for strength, endurance and flexibility for your entire body—and don’t forget those burpees!
  • Moving mountains: Whether metaphorical mountains or the ones on which Spartans race, what you think of as your limitations can actually be a mere starting point for transformation.

Order now and get 15% off your next 2014 Spartan Race!

What people are saying... (read more)

“Joe DeSena is the real deal. His stories are believable, because his achievements and accomplishments are genuine. In Spartan Up! Joe delivers his message with the insight and candor that only an individual who has lived through such experiences can. A must read for anyone looking to take his performance to the next level, be it in athletics or in life.”

Dean Karnazes

Ultramarathoner and New York Times bestselling author of Ultra Marathon Man

“If there’s anyone out there who has taken extreme to a new level, its Joe De Sena – in adventure racing, in business, and ultimately in the business of adventure. Spartan Up! is a must-read.”

Robyn Benincasa

World champion adventure racer and New York Times bestselling author of How Winning Works

“Two words describe Joe De Sena and Spartan Up!—Game Changer! Read this book and you will dramatically transform the way you think, lead, work, and live. This is the ultimate resource for personal and professional transformation.”

John Brubaker

World renowned performance consultant and author of The Coach Approach: Success Strategies from the Locker Room to the Board Room